While financial innovations are providing access to financial services to an unprecedented number of people, financial capability — the ability to understand and use financial services to make sound financial decisions — has not kept pace. This has led to over-indebtedness or exploitation in many countries.
Making Cents International developed an innovative SMS-based financial education platform that helps prepaid mobile customers make sound financial decisions. We led program partners through an interactive co-creation process to develop a strategy to reach clients in up to 30 countries in Latin America, Asia, Europe, and Africa. The interactive curriculum includes nearly 500 incoming and outgoing interactive SMSs that are delivered over the course of 12 months, making the program one of the most expansive digital financial education campaigns in existence.